Privacy Policy

Last updated: May 20, 2026

Caleta, Inc. (“Caleta,” “Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting personal information. This Privacy Policy describes how we collect, use, disclose, store, and otherwise process personal information when you interact with our website, platform, products, and services (collectively, the “Services”).

This Privacy Policy applies to:

  • visitors to our website;
  • individuals who request information, demos, reports, or communications from us;
  • customers and prospective customers;
  • authorized users of our AI-enabled hospitality forecasting and analytics platform; and
  • individuals whose information may be processed through our Services on behalf of our customers.

This Privacy Policy does not modify any contractual obligations relating to customer data contained in any applicable Services Agreement, Terms of Service, Order Form, or data processing agreement.

1. INFORMATION WE COLLECT

We may collect the following categories of information:

Information You Provide Directly

We may collect information that you voluntarily provide to us, including when you:

  • request a demo or free report;
  • contact us;
  • register for an account;
  • subscribe to communications;
  • enter into a contract with us; or
  • otherwise interact with the Services.

This information may include:

  • name;
  • email address;
  • company name;
  • job title;
  • phone number;
  • account credentials;
  • billing information; and
  • communications or support requests.

Hospitality and Operational Data

In connection with providing the Services, our customers may provide or make available operational, workforce, reservation, staffing, scheduling, payroll, guest-experience, and hospitality-related information through integrations with property management systems (“PMS”), workforce management systems, payroll systems, and related third-party platforms.

Depending on the customer’s implementation and use of the Services, information processed through the Services may include:

  • guest names;
  • reservation or stay information;
  • employee names;
  • staffing and scheduling information;
  • payroll or labor-cost information;
  • operational metrics;
  • service requests;
  • occupancy and forecasting information; and
  • related business records.

We process such information to provide, maintain, support, secure, and improve the Services in accordance with our agreements with customers. We do not intentionally collect payment card information or government-issued identification numbers through the Services.

Information Collected Automatically

When you use our Services, we may automatically collect technical and usage information, including:

  • IP address;
  • browser type;
  • device identifiers;
  • operating system;
  • access times;
  • pages visited;
  • usage activity;
  • log files;
  • diagnostic information; and
  • cookie and tracking technology information.

We may use cookies, analytics tools, and similar tracking technologies to operate, secure, and improve the Services.

2. HOW WE USE INFORMATION

We may use personal information to:

  • provide, operate, maintain, and support the Services;
  • generate forecasting analytics and related outputs;
  • authenticate users and administer accounts;
  • process transactions and manage billing;
  • communicate with users and customers;
  • provide customer support;
  • improve and develop the Services;
  • maintain security and prevent fraud or misuse;
  • comply with legal obligations;
  • enforce our agreements; and
  • conduct internal analytics, research, and business operations.

3. AI TECHNOLOGIES AND FORECAST OUTPUTS

The Services utilize artificial intelligence, machine learning, predictive analytics, automation technologies, and related technologies (“AI Technologies”) to generate operational forecasts, analytics, recommendations, alerts, summaries, and other outputs (“Forecast Outputs”).

Forecast Outputs are probabilistic in nature and may contain inaccuracies, incomplete information, or incorrect predictions. Forecast Outputs are intended to support operational decision-making and are not guaranteed to be accurate, complete, or suitable for any specific purpose. Forecast Outputs should not be relied upon as the sole basis for operational, staffing, financial, employment, or business decisions.

We do not use customer-specific data to train publicly available generalized artificial intelligence models without customer consent. We may use aggregated, anonymized, or de-identified information to improve and develop the Services and AI Technologies.

4. HOW WE SHARE INFORMATION

We may share information:

  • with service providers, vendors, and contractors that help us operate the Services;
  • with third-party integration providers connected by customers;
  • with analytics, hosting, cloud, security, and infrastructure providers;
  • in connection with mergers, financings, acquisitions, or similar business transactions;
  • to comply with legal obligations or lawful requests; or
  • to protect the rights, security, and integrity of the Services or other persons.

We do not sell personal information to third parties for monetary consideration.

5. DATA SECURITY

We aim to protect your personal information through a system of organizational and technical security measures. We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure personal information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify personal information.

Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

6. DATA RETENTION

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy unless a longer retention period is required or permitted by law.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information. If deletion is not immediately possible (for example, because the information is stored in backup archives) we will securely store the information and isolate it from further processing until deletion becomes possible.

7. YOUR RIGHTS AND CHOICES

Depending on where you are located, you may have certain rights regarding your personal information, including the ability to access, correct, or request deletion of your data. You may review, change, or terminate your account at any time by contacting us using the contact information provided below.

If you are located in the European Economic Area (“EEA”) or the United Kingdom (“UK”) and you believe we are unlawfully processing your personal information, you also have the right to lodge a complaint with your local data protection supervisory authority. Contact details for EEA data protection authorities are available here:

If you are located in Switzerland, you may contact the Swiss Federal Data Protection and Information Commissioner at:

8. STATE PRIVACY LAWS

Certain U.S. state privacy laws may provide residents with additional rights regarding their personal information. Individuals wishing to exercise applicable privacy rights may contact us using the information below.

9. INTERNATIONAL DATA TRANSFERS

We may transfer, store, and process personal information in countries other than your own. Our servers are located in the United States. If you are accessing our Services from outside the United States, please be aware that personal information may be transferred to, stored, and processed by us in our facilities and by third parties with whom we share personal information, including in the United States and other countries.

These countries may have data protection laws that differ from those in your country of residence. Where required by applicable law, we take appropriate measures to ensure that personal information remains protected in accordance with this Privacy Policy.

10. CHILDREN’S PRIVACY

We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at support@caleta.us.

11. CHANGES TO THIS PRIVACY POLICY

We may update this privacy policy from time to time. The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy policy frequently to be informed of how we are protecting personal information.

12. CONTACT US

If you have questions or comments about this privacy policy, you may email us at support@caleta.us.